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E-Commerce Fundamentals for Entrepreneurs & Business Managers

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About Course

Join e-commerce entrepreneur, coach and trainer Leighton Campbell, as he teaches entrepreneurs and business leaders how to successfully design, build and launch an e-commerce business.

Leighton operates a successful technology firm Mobile EDGE Group, that specializes in enabling companies to service their customers anywhere-anytime. In his practice, Leighton leads digital transformation initiatives across a wide range of industries, which include leading banks, government agencies and manufacturing and distribution companies. In this course, you will benefit from real-life examples that Leighton encounter in his daily practice and businesses.

What Will You Learn?

  • Definition of what is e-commerce
  • How to identify the key components of e-commerce business models
  • Different ecommerce platforms that exist and what are their key features
  • How to set-up shopping carts and payment gateway solutions
  • What to consider when setting-up your site to collect payments direct to your bank accounts especially for non-US businesses

Course Content

Introduction To E-Commerce
Learn what ecommerce is about, how it works and key market enabling trends.

  • Introduction To E-Commerce
    13:57

E-Commerce Business Modelling for Beginners
Learn about ecommerce models and how to structure an online business to sell

E-Commerce & Payment Solutions for Non-US Based Businesses
Learn about the platforms you need to generate sales and collect your money.

Launching Your E-Commerce Business to Generate Sales Fast
Learn how to generate leads and covert them to customers

Course Quiz, Worksheet & Assessment
Let's see if you have grasped the key concepts explored in this course with a short multiple-choice quiz, a detailed worksheet and FREE assessment.

Download E-Commerce eBook Guide
Demystifying E-Commerce: 10 Things You Need To Know When Moving Your Business Online

Let me help you build out an online sales channel for your business that works.

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